Interview with Olivier Blanchard of “The Brand Builder” [21 min.]
How is a brand created and developed? How much of it is the posture and the actions of the brand itself, and how much of it is a story unfolding in the minds of the consumer? These are but a few of the questions I discuss with Olivier during this highly informative and fun interview.
Having been an avid reader and admirer of Olivier’s blog for some time now, I knew that I had to get him on the phone to hash out these ideas and concepts in real time. Olivier’s been paying close attention to the way brands evolve (or don’t!) since he was a child watching French television in the 1970s, so, let’s just say “he knows his stuff” would be something of an understatement.
These days, Olivier runs the show over at Brandbuilder Marketing, a brand consulting and marketing management firm based in Greenville, South Carolina. He’s also the author of the recent book “Social Media ROI”.
If you’re one of the eight people who is not familiar with Olivier and his work, and you are passionate about advertising and the way social commerce plays out everyday, I highly recommend you get on over to his blog…tout de suite!
Enjoy the conversation everybody! Merci beaucoup, Olivier!